About Data Center Signals

Built to run. Not to trend.

Data Center Signals translates market movement into decision-grade signals for the digital infrastructure ecosystem. Independent, editorially driven and built by people who have operated in this market.

The DCS story

From Data Center Reviews to Data Center Signals

Data Center Signals was born from a growing realization that the digital infrastructure industry did not have an information shortage. It had an intelligence problem.

As the industry accelerated, driven by AI, cloud adoption, power demand, and unprecedented capital investment, the information available to decision-makers became increasingly fragmented. News, announcements, project developments, industry events, and market activity were everywhere. Yet the context needed to understand what those developments meant, how they connected, and where the market was heading was often missing.

Data Center Reviews began with a focus on bringing greater visibility and perspective to the data center industry. But as the market evolved, so did the company's understanding of what the industry needed. Reporting on what had already happened was no longer enough. The greater opportunity was identifying the signals that could inform what happens next.

That realization became the foundation for Data Center Signals.

The transition was more than a change in name. It represented a shift from reviewing industry activity to interpreting market movement, connecting fragmented information, and making intelligence actionable.

Families walking through a landscaped public park with a fountain beside a data center campus in autumn
Signals look forward, not backward.
Milestones

From reviews to signals

June 2025
The Beginning

The industry had a buying-process problem. Data Center Reviews was founded to address it.

December 2025
The Realization

More information wasn't enough. The market needed connected, actionable intelligence.

January 2026
Team
Scott Larsen joins DCS

Scott Larsen joins as President & Chief Operating Officer.

May 2026
The Evolution · Rebrand

Data Center Reviews becomes Data Center Signals, launched at International Telecoms Week. Scott Larsen is named Chief Executive Officer and Adam Gibson joins as Senior Advisor.

June 2026
The Intelligence Layer

The proprietary Signals Engine advances into production.

June 2026
Intelligence in Action

Instant Signals enters the market, delivering event intelligence in real time.

August 2026
A Connected Platform

Intelligence, engagement, and advisory become the foundation of the business.

August 2026
Team
Porsha Martinez named Chief Brand & Strategy Officer

Porsha Martinez joins the executive team to lead brand strategy, market positioning and executive engagement.

August 2026
Team
Corey Heard joins DCS

Corey Heard joins as US Program Director of Signals Partners.

September 2026
Team
Scott Evers joins DCS

Scott Evers joins as Chief Technology Officer.

September 2026
Team
William Rings joins DCS

William Rings joins as General Counsel & Corporate Services.

Next
Signals Navigator

The next evolution of translating market intelligence into informed decisions and action.

Purpose

From information to intelligence. From intelligence to action.

Today, Data Center Signals operates at the intersection of intelligence, engagement, and advisory. Through its proprietary Signals Engine, DCS identifies, validates, and interprets market signals across the digital infrastructure ecosystem. Its products help organizations understand emerging trends, engage the right stakeholders, and make better-informed decisions.

DCS believes the future of digital infrastructure depends on more than technology and capital. It depends on understanding the relationships between power, policy, communities, development timelines, labor, investment, and market demand.

The purpose of DCS is to bring clarity to those connections and help move the industry from information to intelligence, and intelligence to action.

Power
Policy
Communities
Development timelines
Labor
Investment
Market demand
Digital world map with glowing points connected by light arcs representing global network connections.
Standards

Independence is the product

DCS does not buy attention with volume, hype or promotional access. It earns attention by separating noise from meaningful signals and by making infrastructure decisions easier to understand.

DCS is
Independent market intelligence for digital infrastructure decision-makers
A signal layer that turns conversations, constraints, filings and market movement into usable context
A trust-first platform that values accuracy, restraint and decision support
A connector across operators, buyers, utilities, investors, advisors and local markets
DCS is not
A pay-to-play media outlet or a vendor marketing channel
A generic lead-generation service
A directory dressed up as analysis
A platform where commercial participation buys editorial influence
Editorial

Decides what is said.

Commercial

Decides who may participate.

Signals

Reflect what the market is doing. No function overrides another.

Leadership

Built by operators

A US-based team with deep operating experience in digital infrastructure, supported by global advisors.

Scott Larsen

Scott Larsen

Chief Executive Officer

Leads corporate strategy, product development, commercial execution and partnerships. More than two decades in technology leadership, advisory and transformation, including as a CIO and principal consultant.

LinkedIn →
Joe Wells

Joe Wells

Founder & Chief Growth Officer

Founded DCS in 2025 to bring trusted market intelligence to digital infrastructure. Works directly with operators, developers, carriers and technology leaders, and co-founded the Tech Nerds Unite IT community.

LinkedIn →
Porsha Martinez

Porsha Martinez

Chief Brand & Strategy Officer

Leads brand strategy, market positioning, executive communications and go-to-market. Brings DCS intelligence, editorial, partnership and client programs together into one market presence.

LinkedIn →
Scott Evers

Scott Evers

Chief Technology Officer

The technical and factual reference behind DCS: infrastructure-specific claims, ecosystem nuance and getting the engineering story right.

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Corey Heard

Corey Heard

US Program Director, Signals Partners

Connects organizations across the digital infrastructure ecosystem with DCS intelligence, advisory and Signals Navigator. More than 20 years in telecom, cloud and enterprise infrastructure, including World Wide Technology, Tanium and TW Telecom.

LinkedIn →
William Rings

William Rings

General Counsel & Corporate Services

Leads legal affairs, corporate governance, commercial contracting and IP strategy. A corporate lawyer with an industrial engineering background, formerly of Rings Law, P.L.C. and Kohler Co.

LinkedIn →
Adam Gibson
Senior Advisor

Adam Gibson

Nearly two decades across data center design, operations, connectivity and fiber networks. Executive, C-suite and board experience, with particular strength across Australia and New Zealand.

LinkedIn →
DCS with the IRG team at International Telecoms Week 2026
With the IRG Team · ITW 2026
Adam Gibson and Scott Larsen at International Telecoms Week 2026
Adam Gibson & Scott Larsen
In the market

Where the conversation happens

DCS works where infrastructure decisions are discussed: on conference floors, in executive rooms and across the public record.

3,000+
Signals tracked
4
Events covered
[#]
Markets monitored
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The Data Center Signals infinity mark
The mark

Everything connects

The infinity mark reflects how the ecosystem works. Physical infrastructure and market opportunity depend on each other, and a decision on one side moves the other. Navigating that complexity starts with seeing how the pieces connect.

Digital world map with glowing points connected by light arcs representing global network connections.

Talk to the team

Bring the decision you are working on. In 15 minutes, DCS will point you to the right fit, or say plainly if there is not one.